Shane’s award-winning creative approach, mixed with diverse strategic brand, marketing and communications experience, enables him to help others find their voice.

In a successful career spanning over 18 years, Shane has been responsible for the creative direction of many household and international brands. Shane currently runs Coast, a local creative agency in Coffs Harbour NSW and is the founder of ArtCircus, an online store selling sustainably made stationery and paper products by emerging Australian artists.

Shane also has carriage of the BlackLight Collective brand and brings with him his innate ability to transcend traditional ideas, turning them upside-down and inside-out to create innovative solutions to common design problems.

He sees constant opportunities for learning and growth – an invaluable attitude for the creation of a new cultural identity of our region.